Our market research encompasses the basic tenets of intelligence gathering and classic industrial market research. We rely on the knowledge base and networking skills of our  in-country research analysts, and begin with:

Defining Research Goals
Our research goals are developed through a team approach that incorporates each analyst's core knowledge base, management's business insights, and a understanding of the trends and needs of the market being assessed.  An ongoing dialog with key industry participants is always the critical component for providing direction in our research efforts. 

Qualitative (Gathering Insights)

This is typically a one-on-one process in which a researcher poses questions directly to an individual. The questions often ask not only for information and opinions but also allow the interviewer to probe the richness of emotions and motivations related
to the topic. Our researchers use qualitative data to help clarify hypotheses, beliefs, attitudes and motivations. Qualitative work is often a first step because it enables us to fine-tune the language that will be used in quantitative tools.

Quantitative (Establishing Statistical Reliability)
This process utilizes detailed questionnaires often distributed to large numbers of people. Questions are typically multiple choice and participants choose the most appropriate response among those listed for each question. Quantitative research collects
a huge amount of data, which can often be generalized to a larger population and allow for direct comparisons between two or more groups. It also provides statisticians with a great deal of flexibility in analyzing the results.