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APRG’s
mid-year 2010 market research provides an in-depth look at the growth
segments of the mobile services business in Indonesia.
outlines how Indonesia’s network operators,
application and content providers are positioning themselves to compete
in Indonesia’s mobile services market. This report reviews
opportunities,
strengths, weaknesses and risks of this emerging market of
over 240 million people. Over 1,000 Indonesian consumers were
sampled to understand their thinking and desires for mobile services,
as well as mobile content and applications.
This
report covers the following topics of the mobile
communications market in Indonesia:
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Commercial,
technical and social issues relating to
mobile VAS market in Indonesia
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Mobile
content desires and emerging mobile applications
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Mobile
subscribers, penetration and ARPU
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Mobile
VAS business model and value chain in Indonesia
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Market
Share and Growth strategy of the leading Mobile Service
Providers
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Consumer's
attitudes and buying patterns for mobile content and applicationss
Some of the questions answered in this
report:
- What is the size
of the market for mobile apps and value added
services in Indonesia?
- What opportunities and risks are there in the Indonesia mobile
services and
mobile content market?
- Which mobile applications genres are the most
popular?
- How do consumers learn of and buy new mobile content such as
ringtones,
games, wallpaper, etc.?
- Where do consumers source their mobile content and applications? How
pervasive is side-loading of applications?
- What are the growth strategies of Indosat, XL, Telkomsel, Axis,
Bakrie
Telecom, and other SPs?
- How compelling is CDMA FWA services in Indonesia?
- Is there a Mobile App Store model that will work in Indonesia?
Table
of Contents:
1.
Introduction
Report Objectives
Forecast Assumptions
2.
Executive Summary and Market Forecast
- SWOT Analysis
- Mobile Penetration 2002 to 2010
- Indonesia’s Mobile Subscriber Growth Forecast to 2015
- Key Drivers behind Indonesia’s Mobile Subscriber Growth
- Analysis of the Indonesian Youth Market for Mobile Applications
- Prepaid vs. Postpaid Subscribers
- Indonesia's Mobile ARPU Achievements (Historial and Outlook)
3. GSM
Mobile Service Provider Growth Strategies
- PT PT Telekomunikasi Seluler (Telkomsel)
- PT Indonesian Satellite Corporation - INDOSAT
- PT EXCELCOMINDO PRATAMA - Excelcom
- PT Natrindo Telepon Seluler – Lippo Telecom
- Hutchison CP Telecom - HCPT
4. CDMA
Mobile Service Provider Growth Strategies
- PT Mobile-8 CDMA Network
- BakrieTel – Esia CDMA Network
- TelkomFlexi CDMA Network
- Indosat’s StarOne CDMA Network
- Smart Telecom
5. The
Mobile
Content and Application Business in Indonesia
Percentage
of Mobile Revenues from Content and Applications
Revenue Growth and Forecast of Mobile VAS and Applicat | 
