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This research details APRG’s
latest projections for Thailand's mobile communications market -
including mobile subscribers and usage of mobile applications such as
ringtones, Java games and wallpaper. Our analysts provides an
assessment and forecast of the mobile metrics and key
performance indicators that are behind the growth of wireless data
services market in Thailand.
Key metrics such as operator
market share,
ARPU trends,
revenue from mobile content, penetration, subscriber forecasts and mobile VAS revenue projections to 2015 are
provided.
The objective of this report
is to portray the opportunities and risks of the mobile sector in
Thailand, with a particular focus on
mobile content and apps (applications). Our goal is to help investors,
vendors and analysts to understand the opportunities and risks, and to
forecast the direction of Thailand’s lucrative mobile market. The
report also provides a summary of the strategies for gaining market
share of the increasingly lucrative mobile content and VAS market that
mobile operator's such as AIS, DTAC, and True Move are deploying.
Table of Contents
1. Introduction
Report Objectives
Forecast Assumptions
2. Executive Summary and Market Forecast
Introduction
Current Situation
- Ruthless Competition and Price Wars
- Mobile Penetration - Saturated market or too many subs with multiple SIM cards?
Key Risks for Investors in the Mobile Sector
Market Share of Mobile Operators
Mobile Subscriber Growth Forecast
Prepaid Usage
ARPU Achievements and Outlook
Mobile Content Revenue Forecast
3. Thailand's Mobile Service Providers - Growth Strategy for 2010 - 2015
AIS (Advanced Info Service)
- Growth Strategy
Total Access Communication (DTAC)
- Growth Strategy
True Move
- Growth Strategy
Hutchison CAT Wireless Multimedia
- Growth Strategy
Thai Mobile
4. Mobile VAS and Mobile Content Market Outlook for Thailand
Historical Breakout of Thailand's Mobile VAS Revenue
Thailand's Mobile VAS Revenue Growth Projections 2010 - 2015
Overview of the Leading Mobile Content Portals, App Stores, and Content Providers in Thailand
Survey of Mobile VAS Content Costs in Thailand
Consumer Survey: Where do Thai mobile users purchase their mobile apps and content?
Consumer Survey: Mobile Content and Mobile App - Frequency of Purchase
Consumer Survey: Mobile VAS purchase sources - how and where do users source mobile content?
Consumer Survey: How do Thai consumers learn of new mobile apps and content?
Consumer Survey: What are the most popular ringtones, games, and wallpaper genres?
Expected Most Popular Next Generation Consumer Mobile Apps
5. 3G Market and 3G Mobile Application Demand Outlook for Thailand
- Forecast of Subscriber Growth by Access Technology to 2015
- "Most Likely to Succeed" 3G Applications in Thailand
Questions, comments, or wish
to order? Just email sales @ aprg.com
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