Key Trends in 2010  

Mobile Applications and VAS continue to provide service providers in Asia enhanced revenue streams.  

Casual games, email, GPS apps and social networking are the fastest growing mobile apps in the Asia Pacific region.  

Application stores have become a  key development focus for most of the service providers in Asia.  Consumer satisfaction with most of the storefronts thus far in Asia could be improved, as many still find it difficult to find applications at a price they consider affordable.

Acceleration in Smartphone purchases across Asia as declining prices in the mega markets of China, India, Indonesia and Philippines have have attracted the attention of young, urban consumers.


3G HSDPA offerings are providing solid new revenue growth for mobile broadband services in most of the emerging markets of Asia.








 
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Asia Pacific Market Research   

APRG is a leading market research company covering the emerging technology sectors in Asia Pacific.  We provide quarterly coverage of mobile applications markets in China, Vietnam, Indonesia, India, Thailand, Philippines, and Indonesia...which include latest subscriber trends, ARPUs, mobile vas revenue, and forecasts for mobile and broadband services including: 3G Apps, MVAS, LTE, WiMax, Augmented Reality, GPS, IPTV, and Mobile Internet Devices.   

Recent market research reports include:                                       

The Summer 2010 Forecast of Asia's Mobile Apps and VAS Services Market
Looking for revenue forecasts for mobile apps and value added services in Asia? This report provides a broad review of mobile VAS revenue trends for India, Indonesia, Philippines and Thailand.  Updated in summer of 2010, this research outlines the projected revenue growth of the mobile VAS and mobile app market to 2015. Learn from consumer interviews how consumers find and purchase mobile, and what content they find compelling and are willing to pay for. 

China's Mobile Apps and Storefront Market
This China market research report forecasts the
mobile application portal and mobile app storefront market in China. Revenues for mobile VAS in China continue to exceed expectations; innovative offerings and 3G infrastructure continues to acclerate new growth in 2010.   

Indonesia Mobile Services and Content Market - 2010  
Mobile services growth in Indonesia has been stunning. We expect significant growth is still to come in 2010 to 2014. Learn what are the consumers willing to pay for when it comes to mobile content and entertainment.  Indosat, Telkomsel, and Excelcom are aggressive in their expansion plans, as the Indonesian market holds tremendous potential for mobile voice and data services, with active subscribers making up less than half a population of 240 million.

India Mobile Services and Content Market - 2010   
India is one of the best markets in Asia for consumption of mobile content. Music, astrology, and dating applications play an important part of the food chain of mobile services. Reliance, Airtel, DoCoMo and Vodaphone have made some serious strides in providing appealing content- they understand that customer retention in India is difficult, and they are leveraging wireless entertainment to reduce churn.  

Vietnam Mobile Services and Content Market - 2010  
The Vietnam mobile services market has a number of challenges - but the Vietnamese consumers have a passion for mobile phones. Vietnam is also a very interesting market for VAS and mobile entertainment with some of the lowest prices in Asia.  Viettel is an aggressive player in this nascent market.  

Philippines Mobile Services and Content Market - 2010  
The Philippines, with a population 
89 million and a median age of 22, continues to show leadership in pursuing compelling mobile services. Takeup of 3G mobile broadband services in Philippines is also showing significant growth. Smart and Globe growth.

Thailand Mobile Services and Content Market - 2010  
Thai consumers are avid consumers of mobile music, casual  games, and mobile content. Competition between AIS, True, and DTAC is fierce, with many prepaid consumers carrying multiple SIM cards from each service provider to avail of promotions.  

China - Online Gaming Market   
This report forecasts the revenue growth of Platform and Online Gaming market in China.  Learn how the Free to Play model is changing the industry, and why MMORPGs continue to attract spending in China. 

Indonesia - Online Gaming Market  
This Indonesia research report provides a comprehensive analysis of the growth, trends,  opportunities of this rapidly evolving Indonesian sector for MMORPGs and casual games.  

Philippines Call Center Market Analysis  
The Call Center and BPO market in the Philippines is set achieve over US $10 billion in revenue. This report provides a unvarnished analysis on the risks and rewards of establishing a Call Center or BPO operations in the Philippines. 

Malaysia BPO, Shared Services and Call Center Market 
This market research study outlines current state and growth opportunities of the Call Center and BPO market in Malaysia, as well as a SWOT analysis of establishing a shared Services Center or BPO operations in Malaysia.  Updated for 2010 with growth forecasts to 2015. 



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